Global Transit Aligning the TIME Group of companies for dynamic regional growth

Marketing & Communications

The Time Group of companies have all adopted magenta as their dominant corporate colour which is intentionally shocking, to allow the group to get more bang from their marketing bucks. Although ‘Global Transit’ remains the legal entity, the name has been changed to its brand mark ‘GT’. The Global cable networks that GT operates were redrawn and their inter-connectivity became the inspiration behind our Visual Core Element system. This was accompanied by a Verbal Identity, suite of communication templates, and refreshed website.

People & Culture

Tangible developed brand attributes for GT that reflect the desired behavioural traits from employees.

Products & Services

Tangible helped define the three service categories for GT and then reviewed the naming conventions for the different cable networks. Tangible also helped develop the name and logo for the newest cable network, the A-Grid.

Spaces & Places

Tangible designed the signage for GT’s head office in Kuala Lumpur.