Technology Branding: Telin commissioned Tangible to help launch Telin-3; its flagship Data Centre in the Singapore Data Centre Park and the first Data Centre to receive Tier-IV design certification from the Uptime Institute. Tangible utilised the project to help define Telin Singapore’s positioning and personality before developing the launch materials for Telin-3.
After defining Telin’s brand, Tangible translated it to marketing materials for both Telin Singapore and Telin-3’s branding. Visual and verbal toolkits were created and adapted for marketing materials, a new website and two videos; a corporate video for Telin and a product video for Telin-3.
Tangible developed brand attributes for Telin that reflected the desired behaviour traits from Telin employees.
Tangible helped ideate and develop an appropriate product menu for Telin that reflected the new brand.
Visit: Telin
