Brand Consultancy Tangible Branding

Your brand needs to be relevant, consistent and tell your story

Marketing Strategy
After the brand communications and digital audit, Tangible can offer a communication channel review. We review all internal and external communications, target audiences and channels to ensure that the right content is being sent through the most effective channels to the right target audience.

The Brand Toolkit
After the strategy phase, Tangible offers a full suite of creative deliverables. It is important that your brand has both Visual Core Elements and a Verbal Identity. Your Visual Core Elements will comprise of the brand identity (logo) as well as all other graphic elements. The Verbal Identity includes the brand name, messaging matrix and copywriting toolkit as well as tagline(s).

Marketing Applications
Once the Visual Core Elements are defined, Tangible ensures consistency, by developing templates for the most relevant communication and marketing applications.

Digital Brand Activation 
Tangible help clients bring their brands to life through: Communication Ideation Workshops™, Planning marketing roadmaps, creating the communications ecosystem, developing the assets and running your campaigns.

To promote and enhance your brand’s digital presence, we leverage on digital audit, together with the brand toolkit, to give us expertise in delivering a suite of digital applications and B2B marketing solutions. This include web sitemap, responsive UI/UX website design, mobile app design, content population and website build, SEO planning, as well as digital and social media strategy.

Brand Management and Monitoring
To ensure consistent delivery of your brand, Tangible develops both Visual and Verbal Guidelines. We recommend regular brand audits and can create online brand management tools as part of our services.

Your brand should unite and inspire your employees behind a common purpose

Brand Alignment Workshops™
Tangible conducts Brand Alignment Workshops™ that focus on developing opportunities to better deliver the brand through the people and culture of the organization. Our experienced facilitators use insights and best case practices to review and ideate potential opportunities in the following areas: knowledge management, internal processes & initiatives, customer service, new business development, recruitment, induction and alumni relations and finally internal rituals & activities.

Service Principles
Within B2C sectors like retail, hospitality and food & beverage sectors, Tangible develops Service Principles to ensure that frontline employees understand how to live and deliver the Brand Values to customers.

Internal Communications
Tangible develops internal communication materials and internal campaigns, intranet sites and even uniform designs. These tools are used to inform and inspire existing staff on the new direction of the brand and brief new employees during their induction.

Your brand should help organise, present and highlight your products and services

Brand Architecture
Are you a branded house, a house of brands or somewhere in-between? Your brand architecture and linkage between your various brands should reflect your business strategy (Remember your organization structure and brand architecture are different and a legal registered company name is not necessarily your brand). Tangible reviews your brand architecture to leverage your brands effectively.

Product Menu
Tangible develops both your lines of business (how you describe the areas you operate) and your product menu (the specific products and services you offer).

Product Portfolio Strategy
For FMCG companies, Tangible reviews product portfolios to ensure you have the right products targeting the right customer segments, whether it’s repositioning a hero product or creating new products for new audiences. This is done through customer segmentation, sales review, portfolio review, portfolio modelling and trendspotting. We can then work with research partners to test portfolio hypotheses, price sensitivity and packaging concepts before analysing the feedback and recommending the optimum portfolio solutions.

New Product Development (NPD)
Tangible develops new products for clients based on the insights from the product portfolio review. We also create new product ranges to better organise different products that have been created over time. For example, we created the ‘Kopitiam Roast’ range for Owl Coffee and this range quickly became 50% of their total sales (the individual products that made up the new range previously totalled 5% of total sales).

Packaging Design
Tangible develops new packaging designs to tell the story of the brand. For example, we designed the ‘Pursoft’ tissue brand which became the No. 1 seller in Singapore within 2 years. Tangible has a proud record of pushing sales volumes with bold packaging designs that breakthrough the clutter of supermarket shelves.

Product & Service Development
Tangible works with clients to help develop CSR initiatives, customer tools or ideate loyalty and rewards programmes.

Create spaces and brand experiences that inspire your audiences

Experience Audit
Tangible reviews your retail experiences as part of mapping your customer journey to understand the pain points and opportunities to delight customers. As part of the process, we study the offline-to-online (O2O) experience to understand how your brand can better integrate the O2O experience.

Retail Concept Development
Tangible ideates new retail concepts that include retail format, the retail offer, equipment planning and interior design.

Retail Interior Design
Tangible develops retail experiences for clients using the brand to ideate a branded customer journey. Our ideation workshops allow clients to provide input on the design of their own stores through an immersive and guided process. Workshops involve; reviewing the branded journey, O2O experience, developing modular and scalable retail footprints and developing signature features. The resulting retail concepts are then taken through to drawing packaging before briefing contractors for fit-out.

Office Interior Design
Tangible develops Corporate office environments for many of our clients inspired by the new brand and reflecting the internal culture of the business.

Exhibition design
Tangible designs branded exhibition stand, booths and promotional spaces for our clients.