Vehicle Brands: Better are a car rental business that’s turning the sector on its head by offering drivers all-inclusive packages (car, insurance, tax, parts, servicing, batteries & tyres, brake pads and even a car wash) for one fixed monthly price. These all-inclusive packages are flexible so drivers can exchange their cars whenever they want.
It emerged from our research that a no-nonsense approach was the most effective. So Tangible developed a visual and verbal language that literally highlighted relevant information; cars, price & inclusive package became the heroes. The scope of our work also covered the Better App, website and launch campaign and communications ideation.
Tangible developed a brand book to inform & inspire stakeholders on the Better brand.
During our discovery phase we tested alternative rental packages to help refine the final product offer.
Through our interior ideation process we develop the exhibition space for the road show launch and then the retail outlet itself. Our ‘runway’ concept drives users to a central reservation to download the mobile app and get the great deals from Better.
Visit: Better
