Healthcare Branding: NCI Health (NutraCeutical Ingredients) offers a range of health supplements by sourcing only the best natural ingredients. Recogen is its flagship bone & joint care supplement and has a loyal following within the senior segment. NCI Health approached Tangible to build equity in the brand and help launch a new Krill Oil product.
With the NCI Health brand positioned, a well-researched target audience and clear product portfolio the task of marketing became much easier. Tangible developed a complete visual and verbal toolkit, based on the new positioning. We then focused on marketing materials for Bone K+ and a responsive website to celebrate both NCI Health and how the master-brand relates to it’s product categories and product offers. It’s given the team at NCI Health a clear story for the future.
Tangible used the brand positioning and attributes exercise to suggest best practice expectations for each of the positioning options.
Based on NCI Health’s capabilities, its target audience & healthcare trends, Tangible developed a menu of product categories with the future in mind. We also developed the name & packaging design for the new Krill Oil product: ‘Bone K+’. Packaging designs were then tested and the results helped create alignment across the NCI Health family of products. Tangible not only designed the Bone K+ packaging but also transitional packages for both Recogen & Recoliv to align all products under the new NCI Health master-brand.
With customers queuing up to get their supplements at the ‘Health & You’ exhibition in Suntec City, Tangible designed a concept exhibition stand showing off the new NCI Health and product brands. We also created inspirational tear sheets samples for a future retail out.
Visit: NCI Health
