Corrie MacColl
A new brand leveraging sustainability for a company with over 200 years of heritage
Sustainable agriculture brands: Halcyon Agri inherited Corrie MacColl with the acquisition of RCMA. Corrie MacColl was founded in 1780 and are now revolutionising the natural rubber industry because they operate in a sustainable way through the entire supply chain. Environmental and social responsibility drives the way rubber is now grown, processed and distributed.
Marketing & Communications
‘Modern heritage’ became the idea that inspired the group’s brand identity. We wanted to present a company tracing its roots back to 1780 and also showcase a forward-looking business. From the King Fisher crest, to colour and copy all the visual and verbal elements communicate the long-term vision of the business. Corrie MacColl are setting the benchmark for the industry by focusing on the triple-bottom-line.
People & Culture
Tangible worked with Corrie MacColl to create frameworks that articulated the triple-bottom-line of people, profit and planet. Sustainable initiatives were parked under 5 key areas of: Community Engagement, Economic Sustainability, Environment, Responsible Supply Chain and Stakeholder Engagement. Tangible then designed the proprietary product brands; HeveaPro and LatexPro.
Products & Services
Tangible aligned the entire suite of business brands that collectively made up the Corrie MacColl Group. Within the group Hevecam & Sudcam lead plantation with a combined land concession of 100,000 hectares in Cameroon. Alan L Grant, Centrotrade and Wufbain distribute specialist rubber and latex grades to a myriad of industries. Kelvin Terminals and Momentum Technologies Laboratories provide logistic and technical support.
