YAMADA Consulting & Spire
Business Consulting Branding: Crafting bespoke solutions that unlock growth opportunities
Following the integration of 'Spire Research and Consulting' with its parent group; 'YAMADA Consulting Group Co. Ltd', Tangible worked on the business consulting branding with the management teams of both entities to re-define a new 'YAMADA Consulting & Spire' Brand Promise and Values. Our work included reviewing and defining the lines of business and product & service menus. We developed the Brand Personality to articulate the name and brand identity before creating the Visual & Verbal Core Element system. The work was delivered through a suite of communication materials and a new website designed and built by Tangible.
Marketing & Communications
Tangible crafted a distinctive brand identity for the Y&S brand, developing both the Visual and Verbal language that effectively encapsulates the brand’s personality, core values, and unique market positioning. This involved creating a cohesive brand expression that was both visually compelling and aligned with the company’s mission. In addition, we penned a detailed messaging house designed to resonate with their key customer segments, ensuring that every communication touchpoint clearly reflects Y&S’s values and speaks directly to the needs and desires of their target audience.
People & Culture
Brand Values were thoughtfully developed to not only guide key messaging but also influence employee behaviour across all levels of the organization. These values serve as a foundation for creating a culture of accountability, ensuring that actions align with promises made to customers and stakeholders. The intent behind this approach is to foster a culture of transparency and integrity, where the guiding principle is to ‘do what you say and say what you do.’ This clarity helps set clear performance expectations, creating consistency and trust both internally and externally.
Products & Services
Tangible modelled brand architecture scenarios to test with the management teams. The objective was to identify the most efficient categorisation method that would present their products clearly to their target audience segments. The results are presented on the new website.
