AboitizPower
Philippines leading energy group, providing better solutions for a better future
Energy & Utilities Branding: To meet the nation’s escalating power needs & increased competition with “open-access”, the AboitizPower Group wanted to position itself as a preferred energy partner & leverage its renewable power generation capacity to become a responsible leader in energy solutions. Their Mission is to provide reliable, reasonable, and responsible energy solutions is equally as important as our commitment to solving the global challenge of power consumption and its negative impacts on the environment.
Together with their partners, AboitizPower are the nation’s leading renewable energy provider. With our Balanced Mix Portfolio in power generation, distribution, and retail electricity services, they champion the welfare of the people and environment in our business operations.
Marketing & Communications
The Brand Promise & ‘Power Spiral’ symbol, were created to reflect the commitment to providing responsible power. The visual & verbal identity system emphasised the need to act responsibly with nature’s energy resources featuring the signature ‘The Power of Mother Nature’ photography style and the “Did You Know” messaging device. A brand book, corporate video & briefing materials were developed to inspire & communicate the brand to staff. Tangible then refreshed the corporate website and developed the identity for Cleanergy. Cleanergy was intended as a CSR brand for Industrial users to buy Clean Energy from renewable sources. Tangible designed content strategy and design for the Cleanergy .
People & Culture
Aboitiz Power launched their new brand along with the Cleanergy brand in a ‘Zen-inspired’ setting that was one of the first eco-friendly events staged in the Philippines. Invites were printed on recycled paper and the event’s electrical consumption was measured for carbon credits payments. Smaller versions were successfully staged in Cebu and Davao.
Products & Services
The ‘Cleanergy’ brand was developed to market the Group’s renewable energy offering & a CSR programme inspired by the “A Better Future” theme was recommended.
Spaces & Places
Tangible developed retail signage & exhibition spaces for AboitizPower.
