We make brands real.

Retail & Lifestyle Branding: Boracay Central, The Place to Be

See Project

Retail & Lifestyle Branding: Boracay Central, The Place to Be

Hospitality & Leisure

Consumer Branding

Philippines

Country

FMCG & Retail

Championing the Built Environment: BCA

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Championing the Built Environment: BCA

Corporate Branding

Singapore

Public Sector & Non-Profit

Kaban Hotel & Casino (Boracay) – Where Stars Win

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Kaban Hotel & Casino (Boracay) – Where Stars Win

Hospitality & Leisure

Philippines

Zuellig Pharma – Making Healthcare More Accessible

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Zuellig Pharma – Making Healthcare More Accessible

Singapore

Corporate Branding

Employer Branding

Healthcare & Life Sciences

PCSS

See Project

PCSS

Corporate Branding

Singapore

Technology & Telecommunications

Vivant Corporation

See Project

Vivant Corporation

Corporate Branding

Philippines

Energy & Utilities

All Eights – Partnering for Excellence

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All Eights – Partnering for Excellence

Singapore

Corporate Branding

Healthcare & Life Sciences

Top Bank

See Project

Top Bank

Consumer Branding

Philippines

Finance & Professional Services

North East Aircon: Aircon, Materials and Tools

See Project

North East Aircon: Aircon, Materials and Tools

Singapore

Consumer Branding

Energy & Utilities

Asian Culinary Institute (ACI) Singapore

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Asian Culinary Institute (ACI) Singapore

Corporate Branding

Singapore

Consumer Branding

Education & Research

Tangible is a research-led branding consultancy. We work with business leaders, leveraging their brands as strategic management tools to drive change.

Our 2025 Showreel

Our Expertise

What We Do

Corporate
Branding

Corporate Branding

Shaping how every stakeholder sees, experiences, and engages with your organisation through clear positioning, a strong brand identity, and consistent brand expression across every touchpoint.

Employer
Branding

Employer Branding

Defining your Employee Value Proposition and aligning it with your corporate brand, so your people understand, believe in, and live out the brand from the inside out.

Consumer
Branding

Consumer Branding

Building brands that connect with and resonate deeply with consumers through strategic positioning, a distinct brand identity, and consistent brand expression across every touchpoint.

Corporate Branding

Employer Branding

Consumer Branding

View our detailed
list of services

Our Approach

We believe your brand goes beyond communications.

To us, branding is about having a compelling purpose and delivering it across all touchpoints.

Marketing & Communications

Spaces & Places

Products & Services

People & Culture

Your Brand Strategy

Why Tangible?

Research-Led Insights.

We believe great brands are built on insight, not instinct. Through tailored qualitative and quantitative research that are conducted in-house, we uncover insights that help build a stronger and more relevant brand.

One-on-One
Interviews

We facilitate focus group discussions to uncover shared perceptions, test ideas, and observe how people collectively respond to your brand.

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Focus Group
Discussions

We facilitate focus group discussions to uncover shared perceptions, test ideas, and observe how people collectively respond to your brand.

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Online
Surveys

We facilitate focus group discussions to uncover shared perceptions, test ideas, and observe how people collectively respond to your brand.

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What our
clients say
about us

Boracay Central • 2026

Philippines

Boracay Central

2026

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View Project

Angelene Chong • 2025

Singapore

Angelene Chong
Head of Corporate Communications

2025

"Tangible combines data-driven research with functional design, delivering objective recommendations that are equally creative and inspiring. Their methods allow them to engage effectively with boards, leadership teams, employees, clients and partners across a complex organisation."

View Project

Masao Akamatsu • 2020

Singapore

Masao Akamatsu
Managing Director & Chief Executive Officer

2020

The rebranding exercise is a group wide initiative to unify and integrate all stakeholders within the JEL Group of companies. By aligning our logos and standardizing the corporate colors and materials, we will be able to raise our profile and solidify our position in the various markets under one common identity.

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Robert Meyer • 2018

Singapore

Robert Meyer
Chief Executive Officer, Executive Director

2018

“Tangible has engaged with Halcyon Agri on a number of branding related projects since 2012. They are a valued contributor to Halcyon Agri’s branding efforts and we highly recommend their services”

View Project

Jena Teo • 2018

Singapore

Jena Teo
Senior Director, Business Development

2018

“We are very pleased with the results of the branding project. Tangible delivered over and above expectations. Their research had breadth and depth and their presentations were well prepared, lively and productive.”

View Project

Resources

Branding
basics trends,
and insights.

Conversations

Ying Yap

Issue 54 | Q4 2025

FAQs

Branding

About Tangible

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Conversations @ Tangible articles, project case studies, and more.

We make brands real.