Prime Structures
Rebranding Singapore’s award winning building envelope experts to help achieve their 2025 vision
Engineering Brands: Prime Structures provides complete building envelope solutions (think the shimmering exterior of Marina Bay Sands). As a privately owned company, Prime Structures takes pride in their ability to integrate and manage the complex challenges of building facades that require innovative engineering solutions.
Marketing & Communications
Tangible developed a new brand identity together with the visual and verbal system, this included the design and build of the new corporate website. Sonny Bensily; Prime Structure’s founder and owner has a penchant for the colour purple, which was fortuitous, as purple is a colour associated with forward thinking and innovation. The logotype for Prime Structure emphasized the word ‘Prime’ as this is how the company is commonly referred. The symbol reflects Prime Structure’s integrated approach with the ‘complex perspectives’.
Products & Services
As Prime Structures has a presence in 5 regional countries and complimentary businesses in Singapore, Tangible reviewed the brand architecture to maximise the impact of the branding programme. We also helped with a brand architecture decision tree to ensure that any acquired brands could be aligned within the group. Tangible reviewed the lines of business and product menu that Prime Structures presents to ensure that competencies and projects were aligned.
Spaces & Places
Tangible developed building signage and way-finding system as part of their deliverables as Prime Structures was moving to a new office space.
